Atlantis Benefit Consulting
OverviewAtlantis Benefit Consulting LLC connects people's work with their purpose by starting with the leadership of an organization and working to break down logical barries that prevent them from embracing their purpose. At Atlantis, Purpose = Identity.
Scope
1 — Strategy2 — Brand Identity System & Guidelines
3 — Branded Icon System
Strategy
Atlantis is a small business, so I needed to create a system they could easily adopt and learn. By creating a minimal, high-contrast color palette the brand is able to exist equally against local and national competitors. Additionally, creating a simple icon system helps visually support Atlantis’ mission, values and purpose.
Credits
Design: Abby Green
Illustration: Abby Green
Brand Copy: Neb Jones
Project Manager: Armando Diaz
Design: Abby Green
Illustration: Abby Green
Brand Copy: Neb Jones
Project Manager: Armando Diaz
