Bird’s Nest Brand Concept

Overview

Bird’s Nest is a coffee house and cocktail bar set outside Lexington, KY. Consider it your home away from home. We’ve created a space where you can work all day and then unwind after hours.

Problem
With the adoptance of WFH/remote work, people find themselves stuck in their homes creating a sense of cabin fever. Unfortunately, most coffee shops also open early and close in the evening, which doesn’t accomodate those who want a place to relax after hours. 

Solution
Bird’s Nest offers a way for people to drink to their heart’s content – coffee during work hours and cocktails after hours. Focusing on brand persoanlity, color, and type positioning is the secret to this brand’s success as the environment these elements inhabit will shape the customer’s experience. The illustration system will also compliment the rural location out of the city to offer a relaxing space.



Credits: Abby Green