Breadwinner Bakery & Cafe Brand Development

Overview
Breadwinner is located in downtown Rochester, NY* and offers a variety of bread, pasteries, and all-day coffee. Stop by to satiate your breakfast grumblies and your midday munchies.

Solution
Rochester is a great place to open a food business. Along with setting up in a busy location, the brand wants to differentiate itself from local competitors by positioning its illustration and personality to a playful and youthful audience.