Lexington Farmers Market Rebrand*

Overview

The Lexington Farmers Market exists to provide a living wage for farmers; sustain farms & farm land; provide Lexington with fresh, high-quality, accessible agricultural products; and stimulate the local economy. Located in the heart of Downtown Lexington, Kentucky this market proudly operates April through October.

Problem

LFM excels at bringing community together, but wants to develop two new programs in order to support the wider central KY food ecosystem. The brand also needs a strategy to differentiate two new operations.

Solution

This rebrand aims to establish a stronger presence in the central and Lexington, KY community, to create awareness, provide educational resources, and encourage regional engagement.  With the addition of two initiatives, Bits & Bites (food truck) and Bloom & Bounty Harvesters (food recovery & distribution), an illustration system proves crucial to support the mission, values and purpose of LFM. Lastly, an updated design and logo system will allow continuity across existing, new and future initiatives coordinated by LFM.



Credits: Abby Green

*Not affliated with this organization. This project is for educational and personal use only.