https://abbygreen.art Abby Green Art Mon, 06 May 2024 03:23:16 +0000 https://abbygreen.art en https://abbygreen.art/Design Tue, 10 Jan 2023 03:56:20 +0000 Abby Green Art https://abbygreen.art/Design <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a7c572bcc21d9a2f412b93a5122ac8a023155423fc1a27987331b2f2d3ed6605/0-SOL-PIE-CO.jpg" data-mid="209883287" border="0" src="https://freight.cargo.site/w/1000/i/a7c572bcc21d9a2f412b93a5122ac8a023155423fc1a27987331b2f2d3ed6605/0-SOL-PIE-CO.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b2b56168772a1885313567f0735c3677a3f4aa92a128fc863b5eb46d34805555/0-LFM.jpg" data-mid="209670541" border="0" src="https://freight.cargo.site/w/1000/i/b2b56168772a1885313567f0735c3677a3f4aa92a128fc863b5eb46d34805555/0-LFM.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cda710ba45c076c0a24e3689b2533ae8ddcd4fc0d47235ee2bcf0c544e122724/0-BIRDS-NEST.jpg" data-mid="209670495" border="0" src="https://freight.cargo.site/w/1000/i/cda710ba45c076c0a24e3689b2533ae8ddcd4fc0d47235ee2bcf0c544e122724/0-BIRDS-NEST.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e04a47085e836294e6d61350445ec6e4f85c560b323584329e3cccc5f55ddaf/0-BREADWINNER.jpg" data-mid="209670496" border="0" src="https://freight.cargo.site/w/1000/i/5e04a47085e836294e6d61350445ec6e4f85c560b323584329e3cccc5f55ddaf/0-BREADWINNER.jpg" /> <img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/a19828585ba31eeb4fdbf8e66b9f862a007b8ae0c125d105467371b7a0ee31c7/Thumbail.jpg" data-mid="214896197" border="0" src="https://freight.cargo.site/w/600/i/a19828585ba31eeb4fdbf8e66b9f862a007b8ae0c125d105467371b7a0ee31c7/Thumbail.jpg" /> <img width="3840" height="2500" width_o="3840" height_o="2500" data-src="https://freight.cargo.site/t/original/i/b066295a4d6f023c5784dc03f764a66d9591d518a839ac07988561c015417c76/cookies-and-cream.jpg" data-mid="173705734" border="0" src="https://freight.cargo.site/w/1000/i/b066295a4d6f023c5784dc03f764a66d9591d518a839ac07988561c015417c76/cookies-and-cream.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4c82b0dd3f2e9dfe3f612b05f9081a907e051fa15820d931be6ecbce98461d04/STM-small.jpg" data-mid="173848566" border="0" src="https://freight.cargo.site/w/1000/i/4c82b0dd3f2e9dfe3f612b05f9081a907e051fa15820d931be6ecbce98461d04/STM-small.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d4364015e64ac9deacabc76e084737b94ab5853e2e5c279e82ab331d7e03c656/repatient_devices-2.jpg" data-mid="173900868" border="0" src="https://freight.cargo.site/w/1000/i/d4364015e64ac9deacabc76e084737b94ab5853e2e5c279e82ab331d7e03c656/repatient_devices-2.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/057577f82c82047fcaf823fea52d80f88c796d8c3caaacea5e08869ba176f3e4/0-OPERALEX.jpg" data-mid="210334200" border="0" src="https://freight.cargo.site/w/1000/i/057577f82c82047fcaf823fea52d80f88c796d8c3caaacea5e08869ba176f3e4/0-OPERALEX.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c7ab71ef5bb2f6dc35eb92fdc857833ce1f07e207ab8092eccf89393d2581595/0-QUARTZ-NETWORK.jpg" data-mid="209670929" border="0" src="https://freight.cargo.site/w/1000/i/c7ab71ef5bb2f6dc35eb92fdc857833ce1f07e207ab8092eccf89393d2581595/0-QUARTZ-NETWORK.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/669fd3917d557d4155a02a3b86d02a1ef6c189d68e3156fdf1e18c1ba6c18066/0-SEIDON.jpg" data-mid="209671788" border="0" src="https://freight.cargo.site/w/1000/i/669fd3917d557d4155a02a3b86d02a1ef6c189d68e3156fdf1e18c1ba6c18066/0-SEIDON.jpg" /> <img width="4097" height="2732" width_o="4097" height_o="2732" data-src="https://freight.cargo.site/t/original/i/b11d4d5c1758ca7905c4c7f1f6d27e23af0b7c9d4a30d575df19669d6449d069/053_Headquarters-sign-1.jpg" data-mid="204744430" border="0" src="https://freight.cargo.site/w/1000/i/b11d4d5c1758ca7905c4c7f1f6d27e23af0b7c9d4a30d575df19669d6449d069/053_Headquarters-sign-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5f74fc8e3dec93e152a849d41e4d360c4211d879303e509d255874cc54e09d42/SO-instagram-v2.jpg" data-mid="173900117" border="0" src="https://freight.cargo.site/w/1000/i/5f74fc8e3dec93e152a849d41e4d360c4211d879303e509d255874cc54e09d42/SO-instagram-v2.jpg" /> Thanks for taking a peek! <img width="281" height="240" width_o="281" height_o="240" data-src="https://freight.cargo.site/t/original/i/9b297fd8e95abbfbe3b2edbe998a2ec6812f795c195cf070b886f368f3a54681/Icon2.png" data-mid="204661576" border="0" data-scale="10" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/281/i/9b297fd8e95abbfbe3b2edbe998a2ec6812f795c195cf070b886f368f3a54681/Icon2.png" /> https://abbygreen.art/OperaLex Mon, 06 May 2024 03:23:16 +0000 Abby Green Art https://abbygreen.art/OperaLex OperaLex&nbsp; OverviewOperaLex is a nonprofit organization that supports opera in the Bluegrass region, primarily through backing the University of Kentucky Opera Theatre Program. They offer substantial annual contributions to cover production expenses and engage professional directors aiming to enhance student experiences. Problem OperaLex didn’t have standarized branding for their their seasonal newsletters and co-branded events, fundraisers, and marketing materials. They also wanted a new look-and-feel for their seasonal newsletters. Solution To address their multiple channels, I created rules around their current brand color palette, logo usage and introduced a font system to use across printed and digital collateral. Additionally, I created an illustration system that reflected their involvement with classical and modern music and achieved versatility across different use cases. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b703fb12682784dcd87e9a557f6629087eb95f5fce917168d9c93d92ce36b61/1-newsletter.jpg" data-mid="210334120" border="0" src="https://freight.cargo.site/w/1000/i/8b703fb12682784dcd87e9a557f6629087eb95f5fce917168d9c93d92ce36b61/1-newsletter.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d866e9646f83820fcf4769ceb29a5cd0ee9d9a36001a415e93eefa641ec66375/2_encore-invites.jpg" data-mid="210334121" border="0" src="https://freight.cargo.site/w/1000/i/d866e9646f83820fcf4769ceb29a5cd0ee9d9a36001a415e93eefa641ec66375/2_encore-invites.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97066d81e7cecc3eae6d5a348d87778d464938f5729dd8d41a0ede0325afd7d2/3_encore-signage.jpg" data-mid="210334122" border="0" src="https://freight.cargo.site/w/1000/i/97066d81e7cecc3eae6d5a348d87778d464938f5729dd8d41a0ede0325afd7d2/3_encore-signage.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1de04fc2fce17108566cd50bed0007824e4405600e78c698d8ae1bbc35b6f2d9/4_internal-collateral.jpg" data-mid="210334123" border="0" src="https://freight.cargo.site/w/1000/i/1de04fc2fce17108566cd50bed0007824e4405600e78c698d8ae1bbc35b6f2d9/4_internal-collateral.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5c4bcc8f15a6d1b7e6545e8f427472c1a5208ffcea8959c44a4920fe7291b9c/5_pappy-raffle.jpg" data-mid="210334124" border="0" src="https://freight.cargo.site/w/1000/i/c5c4bcc8f15a6d1b7e6545e8f427472c1a5208ffcea8959c44a4920fe7291b9c/5_pappy-raffle.jpg" /> Credits:&nbsp; Design: Abby Green Copy: Dawn Brockman &amp; Kelsey Loeslie (OperaLex), Debra Green (Bringing In The Green) https://abbygreen.art/Slice-of-Lie-Pie-Company Mon, 27 Mar 2023 15:59:14 +0000 Abby Green Art https://abbygreen.art/Slice-of-Lie-Pie-Company Slice of Life Pie Company Branding Overview Slice of Life Pie Company is set in central Lexington, KY near The University of Kentucky*.&nbsp;At SOL Pie Co, we offer local delicious homemade sweet and savory pies like no other. Buy whole, half or by the slice.&nbsp; Problem &amp; Solution We saw several areas in Lex’s food space that could be filled with our sweet and savory pies like having access to late night snacks other than fast food and bar food. We don’t claim to the healthiest, but we can be transparent and source local when possibe. We also wanted to cater to multiple palettes, households, and incomes by offering pies by the slice, half, or whole.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5bf0d9c1c943ec301b591cc2196d2bd960150d19cc8f0a8239b3884a9e5e3c2a/1-Cover.jpg" data-mid="209882619" border="0" src="https://freight.cargo.site/w/1000/i/5bf0d9c1c943ec301b591cc2196d2bd960150d19cc8f0a8239b3884a9e5e3c2a/1-Cover.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2812635f05493a8ac50e1a45de637188005e8b23e6a005f193e16d9d4800ca12/2-Posters.jpg" data-mid="209882620" border="0" src="https://freight.cargo.site/w/1000/i/2812635f05493a8ac50e1a45de637188005e8b23e6a005f193e16d9d4800ca12/2-Posters.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e3221befb251bd75db1ff7b6116cea531ca530a75f04a5259ba0cffb7d1669e2/3-Store.jpg" data-mid="209882621" border="0" src="https://freight.cargo.site/w/1000/i/e3221befb251bd75db1ff7b6116cea531ca530a75f04a5259ba0cffb7d1669e2/3-Store.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e19aa8096cc21fb5b58a04e8ab8a1f4f34d40a891f835dc65dc80ae257e49a6b/4-Social.jpg" data-mid="209882622" border="0" src="https://freight.cargo.site/w/1000/i/e19aa8096cc21fb5b58a04e8ab8a1f4f34d40a891f835dc65dc80ae257e49a6b/4-Social.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6524214c89b9bc1223edd454c5e73eb7c16b1f390eeec6b92459b7ca3080e122/5-Email.jpg" data-mid="209894193" border="0" src="https://freight.cargo.site/w/1000/i/6524214c89b9bc1223edd454c5e73eb7c16b1f390eeec6b92459b7ca3080e122/5-Email.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/edb896a64c27d16e0a133bfaddd8e720243f6349f291cebe6646d2823c159329/6-Kitchen.jpg" data-mid="209882624" border="0" src="https://freight.cargo.site/w/1000/i/edb896a64c27d16e0a133bfaddd8e720243f6349f291cebe6646d2823c159329/6-Kitchen.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/516f43b9a080985c1300eeb149b96c3076891b3b968f6f891c75b5f78b90c5ab/6-Magazine.jpg" data-mid="209882625" border="0" src="https://freight.cargo.site/w/1000/i/516f43b9a080985c1300eeb149b96c3076891b3b968f6f891c75b5f78b90c5ab/6-Magazine.jpg" /> Credits: Abby Green *Fictional location. For educational and personal use only. https://abbygreen.art/Lexington-Farmers-Market-Brand-Concept Wed, 29 Nov 2023 18:35:08 +0000 Abby Green Art https://abbygreen.art/Lexington-Farmers-Market-Brand-Concept Lexington Farmers Market Rebrand* Overview The Lexington Farmers Market exists to provide a living wage for farmers; sustain farms &amp; farm land; provide Lexington with fresh, high-quality, accessible agricultural products; and stimulate the local economy. Located in the heart of Downtown Lexington, Kentucky this market proudly operates April through October. ProblemLFM excels at bringing community together, but wants to develop two new programs in order to support the wider central KY food ecosystem. The brand also needs a strategy to differentiate two new operations.SolutionThis rebrand aims to establish a stronger presence in the central and Lexington, KY community, to create awareness, provide educational resources, and encourage regional engagement.&nbsp; With the addition of two initiatives, Bits &amp; Bites (food truck) and Bloom &amp; Bounty Harvesters (food recovery &amp; distribution), an illustration system proves crucial to support the mission, values and purpose of LFM. Lastly, an updated design and logo system will allow continuity across existing, new and future initiatives coordinated by LFM. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9630b33879117632e5d1b6acace74bc16e475aa303304373243b1355ffd980cf/2-Cover.jpg" data-mid="198175624" border="0" src="https://freight.cargo.site/w/1000/i/9630b33879117632e5d1b6acace74bc16e475aa303304373243b1355ffd980cf/2-Cover.jpg" /> <img width="1920" height="560" width_o="1920" height_o="560" data-src="https://freight.cargo.site/t/original/i/154f71096d00731a25491e3071580be839f0815c0613db549fb4314043917bf9/3-LFM-Description.jpg" data-mid="198182029" border="0" src="https://freight.cargo.site/w/1000/i/154f71096d00731a25491e3071580be839f0815c0613db549fb4314043917bf9/3-LFM-Description.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14235aaf6a0b21cad9e35bb94b47458ba2e86f869c94c22a1b129f996ca5fcfb/5-Illustration-Library.jpg" data-mid="198175773" border="0" src="https://freight.cargo.site/w/1000/i/14235aaf6a0b21cad9e35bb94b47458ba2e86f869c94c22a1b129f996ca5fcfb/5-Illustration-Library.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa65eb26eaf6bc7018dbb9798cad39c202ab3fb591390b324c7f1cb568841ad5/8-LFM-Mockups.jpg" data-mid="198175778" border="0" src="https://freight.cargo.site/w/1000/i/fa65eb26eaf6bc7018dbb9798cad39c202ab3fb591390b324c7f1cb568841ad5/8-LFM-Mockups.jpg" /> <img width="1920" height="750" width_o="1920" height_o="750" data-src="https://freight.cargo.site/t/original/i/ca53e64ed01a38c7270dc12ef6dd26a2f538e3fba0441750e682342d1cd20549/6-LFM-Mockups.jpg" data-mid="198175774" border="0" src="https://freight.cargo.site/w/1000/i/ca53e64ed01a38c7270dc12ef6dd26a2f538e3fba0441750e682342d1cd20549/6-LFM-Mockups.jpg" /> <img width="1920" height="750" width_o="1920" height_o="750" data-src="https://freight.cargo.site/t/original/i/a1c630cc721e4ffdc57f38112ca8efba79ae8428d7ada392ebac57a847ba1416/9-LFM-Mockups.jpg" data-mid="198175779" border="0" src="https://freight.cargo.site/w/1000/i/a1c630cc721e4ffdc57f38112ca8efba79ae8428d7ada392ebac57a847ba1416/9-LFM-Mockups.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e66d24402e857c09958556972ed7ad3fdad527c1fb8580e27086d5bc83ce79ef/10_BB-Cover.jpg" data-mid="198179906" border="0" src="https://freight.cargo.site/w/1000/i/e66d24402e857c09958556972ed7ad3fdad527c1fb8580e27086d5bc83ce79ef/10_BB-Cover.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/62b4b13ee2e0cab03dc45b0c03e76fea8643f991b33ab2925c8a43806aa4758f/11_BB-Description.jpg" data-mid="198179907" border="0" src="https://freight.cargo.site/w/1000/i/62b4b13ee2e0cab03dc45b0c03e76fea8643f991b33ab2925c8a43806aa4758f/11_BB-Description.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/28e97a47f778dae9bfc4b14caada8fd521db0f4dff53d27331be925d89c71e58/12_BBH-Cover.jpg" data-mid="198179908" border="0" src="https://freight.cargo.site/w/1000/i/28e97a47f778dae9bfc4b14caada8fd521db0f4dff53d27331be925d89c71e58/12_BBH-Cover.jpg" /> <img width="1920" height="1692" width_o="1920" height_o="1692" data-src="https://freight.cargo.site/t/original/i/b075604531d1bbf4b95599e66567a6e9f670f6d2f5dc9f6b03a772c7cc987016/13-BBH-Description.jpg" data-mid="198179909" border="0" src="https://freight.cargo.site/w/1000/i/b075604531d1bbf4b95599e66567a6e9f670f6d2f5dc9f6b03a772c7cc987016/13-BBH-Description.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b1357fdd51567dba6f51590486121f213565e37045be8be7ec027d4696b06d2/14-BBH-Volunteer.jpg" data-mid="198175784" border="0" src="https://freight.cargo.site/w/1000/i/8b1357fdd51567dba6f51590486121f213565e37045be8be7ec027d4696b06d2/14-BBH-Volunteer.jpg" /> <img width="1920" height="750" width_o="1920" height_o="750" data-src="https://freight.cargo.site/t/original/i/ec9340e21eff6907f0dfea63e994a485f6755279c24c54059250307ca46ef577/15-BBH-Mockups.jpg" data-mid="198179911" border="0" src="https://freight.cargo.site/w/1000/i/ec9340e21eff6907f0dfea63e994a485f6755279c24c54059250307ca46ef577/15-BBH-Mockups.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84504eb1714fb760a312620c5acd720471eab1bc9665976916f17aa85de2a686/16-BBH-Mockups.jpg" data-mid="198179912" border="0" src="https://freight.cargo.site/w/1000/i/84504eb1714fb760a312620c5acd720471eab1bc9665976916f17aa85de2a686/16-BBH-Mockups.jpg" /> Credits: Abby Green *Not affliated with this organization. This project is for educational and personal use only. https://abbygreen.art/Bird-s-Nest Sat, 18 Nov 2023 00:24:36 +0000 Abby Green Art https://abbygreen.art/Bird-s-Nest Bird’s Nest Brand Concept OverviewBird’s Nest is a coffee house and cocktail bar set outside Lexington, KY. Consider it your home away from home. We’ve created a space where you can work all day and then unwind after hours. Problem With the adoptance of WFH/remote work, people find themselves stuck in their homes creating a sense of cabin fever. Unfortunately, most coffee shops also open early and close in the evening, which doesn’t accomodate those who want a place to relax after hours.&nbsp; Solution Bird’s Nest offers a way for people to drink to their heart’s content – coffee during work hours and cocktails after hours. Focusing on brand persoanlity, color, and type positioning is the secret to this brand’s success as the environment these elements inhabit will shape the customer’s experience. The illustration system will also compliment the rural location out of the city to offer a relaxing space. <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/c30cc0aa577d097d4f7dd8aff1e2ab30bc90a1234f87261abdc291d7a230c049/1-Cover.jpg" data-mid="197211369" border="0" src="https://freight.cargo.site/w/1000/i/c30cc0aa577d097d4f7dd8aff1e2ab30bc90a1234f87261abdc291d7a230c049/1-Cover.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/0c3f0c9c3effde9d546f4031cab25000cfa9ce45fc11301ac2cbcae5cc701a2d/2-Storefront.jpg" data-mid="197211370" border="0" src="https://freight.cargo.site/w/1000/i/0c3f0c9c3effde9d546f4031cab25000cfa9ce45fc11301ac2cbcae5cc701a2d/2-Storefront.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/cd13874b1a86c60ef1fb32a7d9e6974b833c71ff5295af7b3a5411275029d587/3-Coffee-Blends.jpg" data-mid="197211371" border="0" src="https://freight.cargo.site/w/1000/i/cd13874b1a86c60ef1fb32a7d9e6974b833c71ff5295af7b3a5411275029d587/3-Coffee-Blends.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/c416c92f0bbf80d7fe0ca79c32c325f4206755230d8485b43afa016b9095fbf9/3-Loyalty-Card.jpg" data-mid="197211372" border="0" src="https://freight.cargo.site/w/1000/i/c416c92f0bbf80d7fe0ca79c32c325f4206755230d8485b43afa016b9095fbf9/3-Loyalty-Card.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/8f350d3521246e9019259e3a4b4ff605c0e6b7a063c65c125f220e4c95a85c78/4-Coffee-Menu.jpg" data-mid="197211373" border="0" src="https://freight.cargo.site/w/1000/i/8f350d3521246e9019259e3a4b4ff605c0e6b7a063c65c125f220e4c95a85c78/4-Coffee-Menu.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/fb9f0d70288e2596429b9a570e59f1e618ae5b46f986000a01cb22f383e8a0b3/5-Takeaway.jpg" data-mid="197211375" border="0" src="https://freight.cargo.site/w/1000/i/fb9f0d70288e2596429b9a570e59f1e618ae5b46f986000a01cb22f383e8a0b3/5-Takeaway.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/035b2c0a2704588f070b8df7aa5c1371a2f7f652ba952b03c739407444eb747d/5-Stay-A-While.jpg" data-mid="197211374" border="0" src="https://freight.cargo.site/w/1000/i/035b2c0a2704588f070b8df7aa5c1371a2f7f652ba952b03c739407444eb747d/5-Stay-A-While.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/88fb7fb5b0bd914cd7b0132800b62b3effe0d97a6925577a658cdcb6f7c10626/6-Cocktail-Menu.jpg" data-mid="197211376" border="0" src="https://freight.cargo.site/w/1000/i/88fb7fb5b0bd914cd7b0132800b62b3effe0d97a6925577a658cdcb6f7c10626/6-Cocktail-Menu.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/ed66339535476f4ae715d61c760b91273d70c6e1dd0e42a5b2e4e0e53a628ee7/7-Tote-and-Postcard.jpg" data-mid="197211377" border="0" src="https://freight.cargo.site/w/1000/i/ed66339535476f4ae715d61c760b91273d70c6e1dd0e42a5b2e4e0e53a628ee7/7-Tote-and-Postcard.jpg" /> Credits: Abby Green https://abbygreen.art/Breadwinner-Bakery-Cafe Sat, 18 Nov 2023 00:39:48 +0000 Abby Green Art https://abbygreen.art/Breadwinner-Bakery-Cafe Breadwinner Bakery &amp; Cafe Brand Development OverviewBreadwinner is located in downtown Rochester, NY* and offers a variety of bread, pasteries, and all-day coffee. Stop by to satiate your breakfast grumblies and your midday munchies. SolutionRochester is a great place to open a food business. Along with setting up in a busy location, the brand wants to differentiate itself from local competitors by positioning its illustration and personality to a playful and youthful audience. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cda134d1091f04518537fcc9c9a9cb705efa97d55d601034970af1e1c3b7acb1/1-Cover.jpg" data-mid="197211675" border="0" src="https://freight.cargo.site/w/1000/i/cda134d1091f04518537fcc9c9a9cb705efa97d55d601034970af1e1c3b7acb1/1-Cover.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a989f4ef25bc8586923053318ff3fea43525215877c36eb0653cc8b71dc681c/2-Storefront.jpg" data-mid="197211676" border="0" src="https://freight.cargo.site/w/1000/i/7a989f4ef25bc8586923053318ff3fea43525215877c36eb0653cc8b71dc681c/2-Storefront.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e51e1c1413ac5c91c53ffc9fb64b4e9aedf5b3864ca1797d84dbb2c977970aa4/3-Dine-In.jpg" data-mid="197211677" border="0" src="https://freight.cargo.site/w/1000/i/e51e1c1413ac5c91c53ffc9fb64b4e9aedf5b3864ca1797d84dbb2c977970aa4/3-Dine-In.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36706a75e4ca84cb6194f2c08f126eddf726fa79dc3f947ea75130806bd41204/4-Early-Bird.jpg" data-mid="197211678" border="0" src="https://freight.cargo.site/w/1000/i/36706a75e4ca84cb6194f2c08f126eddf726fa79dc3f947ea75130806bd41204/4-Early-Bird.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/272d6700532a6778d7e0f5e6c39847de191c223b9ec6fa6b1dcd55e95c30c818/5-Tradition.jpg" data-mid="197211679" border="0" src="https://freight.cargo.site/w/1000/i/272d6700532a6778d7e0f5e6c39847de191c223b9ec6fa6b1dcd55e95c30c818/5-Tradition.jpg" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6bf523e49f5d8681454d5fa6d355adc484db14d0ccb69aa255ca04a6853ba326/6-Munchies.jpg" data-mid="197211680" border="0" src="https://freight.cargo.site/w/1000/i/6bf523e49f5d8681454d5fa6d355adc484db14d0ccb69aa255ca04a6853ba326/6-Munchies.jpg" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/42b205431c5fb621dd2a2e4a6cbee0714d610f789b4cb2b1e3fe0726f057f5b6/7-Merch.jpg" data-mid="197211681" border="0" src="https://freight.cargo.site/w/1000/i/42b205431c5fb621dd2a2e4a6cbee0714d610f789b4cb2b1e3fe0726f057f5b6/7-Merch.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94ee974e859a76ba79192116bae1cbc5107474b7b25fd38aec12c664764508da/8-Poster.jpg" data-mid="197211682" border="0" src="https://freight.cargo.site/w/1000/i/94ee974e859a76ba79192116bae1cbc5107474b7b25fd38aec12c664764508da/8-Poster.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/185bf8cf2286ac210428447e56e14b7d141f6a848b26db30d405b2a3573883a4/9-Instagram.jpg" data-mid="197211683" border="0" src="https://freight.cargo.site/w/1000/i/185bf8cf2286ac210428447e56e14b7d141f6a848b26db30d405b2a3573883a4/9-Instagram.jpg" /> https://abbygreen.art/Repatient Fri, 31 Mar 2023 21:11:50 +0000 Abby Green Art https://abbygreen.art/Repatient RepatientOverview Repatient helps patients afford care without sacrificing their health due to cost, while also accelerating provider cash flow and reducing patient delays or denials of care. Our challenge — bridging the gap between patient and provider. Scope 1 — Strategy2&nbsp;— Brand Identity System &amp; Guidelines3&nbsp;— Collateral and Print Production4&nbsp;— Web Design <img width="1920" height="730" width_o="1920" height_o="730" data-src="https://freight.cargo.site/t/original/i/0dca53bc3837220627426d6477fe05761f28dd1f156e3408dd83498ce668966b/repatient_title-card.jpg" data-mid="204738635" border="0" src="https://freight.cargo.site/w/1000/i/0dca53bc3837220627426d6477fe05761f28dd1f156e3408dd83498ce668966b/repatient_title-card.jpg" /> In the Discovery phase, we researched what other industry leader’s were successfully and ineffectively doing with their brands. We found that many hospitals had stale and uninviting personalities, while many financial companies were too conservative. Since Repatient offered such a reassuring serivce... We created a brand personality that would be inviting and friendly. <img width="129" height="129" width_o="129" height_o="129" data-src="https://freight.cargo.site/t/original/i/ffd222efae8c98c18867853cf212a75c14756770a3b6015c9ed9ea0a2d9ca7d2/Group-2460.svg" data-mid="204739165" border="0" src="https://freight.cargo.site/w/129/i/ffd222efae8c98c18867853cf212a75c14756770a3b6015c9ed9ea0a2d9ca7d2/Group-2460.svg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/07f09a6fe195a1aa1175902da790a6f7d73a02b1f4e8cff9cc854f900313d3b6/repatient_devices-2.jpg" data-mid="173900902" border="0" src="https://freight.cargo.site/w/1000/i/07f09a6fe195a1aa1175902da790a6f7d73a02b1f4e8cff9cc854f900313d3b6/repatient_devices-2.jpg" /> To achieve the needs of Repatient and their values, we created:1&nbsp;—A palette guided by oranges and yellows softened with a cream background. All visually communicating warmth and encouragement while still being formal and honest 2&nbsp;—An illustration system that feels progressive and accessible while also complementing the illustration and copywriting 3&nbsp;—A tone of voice that recognizes the need for approachability in this type of service <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/319d144cdcdec5543d58dc0c50187513f01b3d33cfb907b17e5c4486689b14ec/repatient-biz-cards.jpg" data-mid="173853581" border="0" src="https://freight.cargo.site/w/1000/i/319d144cdcdec5543d58dc0c50187513f01b3d33cfb907b17e5c4486689b14ec/repatient-biz-cards.jpg" /> We ensured the brand was implemetned across marketing materials and web product. We communicated between client and printer to produce collateral for more than 10 hospital providers. Print work included enrollment forms, business cards, banners, and brochures. Digital materials included slide decks and customized collateral PDFs. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2617a8940da1dc9449e23c2527ea68311b487861f484842894c6a52ec41592e6/Repatient-brochures-v2.jpg" data-mid="173853699" border="0" src="https://freight.cargo.site/w/1000/i/2617a8940da1dc9449e23c2527ea68311b487861f484842894c6a52ec41592e6/Repatient-brochures-v2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a310245a63a85179fed90d0fd41ab4ff97707affd7703d617a44b78a70e8baa0/repatient-enrollment.jpg" data-mid="173853583" border="0" src="https://freight.cargo.site/w/1000/i/a310245a63a85179fed90d0fd41ab4ff97707affd7703d617a44b78a70e8baa0/repatient-enrollment.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d200e4ab0fae4e6dff704cae9b9cbf686a471b45e88491f4e277a791fafba19/repatient-billboard.jpg" data-mid="173853580" border="0" src="https://freight.cargo.site/w/1000/i/7d200e4ab0fae4e6dff704cae9b9cbf686a471b45e88491f4e277a791fafba19/repatient-billboard.jpg" /> CreditsDesign Leads: Armando Diaz &amp; Abby GreenIllustration: Abby GreenCopywriting: Kayla AlexanderWebsite: Alexis Ramírez HernándezProject Manager: Reba Martinez <img width="167" height="149" width_o="167" height_o="149" data-src="https://freight.cargo.site/t/original/i/be7af380875f02381b8b4f7447461085fa17cd94f80bf511f6dc0f12748b8ffe/Group-2444.svg" data-mid="204739938" border="0" src="https://freight.cargo.site/w/167/i/be7af380875f02381b8b4f7447461085fa17cd94f80bf511f6dc0f12748b8ffe/Group-2444.svg" /> https://abbygreen.art/Atlantis Thu, 15 Feb 2024 20:32:55 +0000 Abby Green Art https://abbygreen.art/Atlantis Atlantis Benefit ConsultingOverview Atlantis Benefit Consulting LLC connects people's work with their purpose by starting with the leadership of an organization and working to break down logical barries that prevent them from embracing their purpose. At Atlantis, Purpose = Identity. Scope 1 — Strategy2&nbsp;— Brand Identity System &amp; Guidelines3 — Branded Icon System Strategy Atlantis is a small business, so I needed to create a system they could easily adopt and learn. By creating a minimal, high-contrast color palette the brand is able to exist equally against local and national competitors. Additionally, creating a simple icon system helps visually support Atlantis’ mission, values and purpose. <img width="4097" height="2732" width_o="4097" height_o="2732" data-src="https://freight.cargo.site/t/original/i/b11d4d5c1758ca7905c4c7f1f6d27e23af0b7c9d4a30d575df19669d6449d069/053_Headquarters-sign-1.jpg" data-mid="204741660" border="0" src="https://freight.cargo.site/w/1000/i/b11d4d5c1758ca7905c4c7f1f6d27e23af0b7c9d4a30d575df19669d6449d069/053_Headquarters-sign-1.jpg" /> <img width="3001" height="2251" width_o="3001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/3218df576c8a4f22f8d7d2a9127261ed62952694946038b7e6623dc731df76df/Free_Stationery_Mockup_3-1.jpg" data-mid="204741662" border="0" src="https://freight.cargo.site/w/1000/i/3218df576c8a4f22f8d7d2a9127261ed62952694946038b7e6623dc731df76df/Free_Stationery_Mockup_3-1.jpg" /> <img width="4097" height="2732" width_o="4097" height_o="2732" data-src="https://freight.cargo.site/t/original/i/e2e5aa8e071724627cd28b0e2eb2dd99a69da9aec21324f64fd4d9b0828f40db/Business_Card-01-2.jpg" data-mid="204741706" border="0" src="https://freight.cargo.site/w/1000/i/e2e5aa8e071724627cd28b0e2eb2dd99a69da9aec21324f64fd4d9b0828f40db/Business_Card-01-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d36e314d3bd57591145a1e9ae42672ca76091882c72dd42c96796b22aeb0499/Street-BB-and-Shirt.jpg" data-mid="204742857" border="0" src="https://freight.cargo.site/w/1000/i/0d36e314d3bd57591145a1e9ae42672ca76091882c72dd42c96796b22aeb0499/Street-BB-and-Shirt.jpg" /> <img width="4097" height="2724" width_o="4097" height_o="2724" data-src="https://freight.cargo.site/t/original/i/11d32b7040e298110846348385bc47e38bd592d39330827a008457c56aff154f/14_Big-Screen-1.jpg" data-mid="204741657" border="0" src="https://freight.cargo.site/w/1000/i/11d32b7040e298110846348385bc47e38bd592d39330827a008457c56aff154f/14_Big-Screen-1.jpg" /> <img width="1920" height="330" width_o="1920" height_o="330" data-src="https://freight.cargo.site/t/original/i/33a639cd641fd3a45e5de0962ff9a84107abd59437f8456c55cfee075acdf2c2/banner.png" data-mid="204743795" border="0" src="https://freight.cargo.site/w/1000/i/33a639cd641fd3a45e5de0962ff9a84107abd59437f8456c55cfee075acdf2c2/banner.png" /> CreditsDesign: Abby GreenIllustration: Abby GreenBrand Copy: Neb JonesProject Manager: Armando Diaz <img width="1060" height="1243" width_o="1060" height_o="1243" data-src="https://freight.cargo.site/t/original/i/96dfcab583cee908c1dbb88adf090d948abc9de3c239a200390e87ef5130cea2/Frame-40.png" data-mid="204743455" border="0" src="https://freight.cargo.site/w/1000/i/96dfcab583cee908c1dbb88adf090d948abc9de3c239a200390e87ef5130cea2/Frame-40.png" /> https://abbygreen.art/Seidon Sat, 11 Jun 2022 21:01:34 +0000 Abby Green Art https://abbygreen.art/Seidon Seidon — Tech Talent Agency Overview Seidon is a boutique recruiting firm that specializes in customizing their approach to sourcing talent through data-driven employment solutions and AI-driven analytics. They connect passion and opportunity by working with companies of all sizes to connect them with skilled tech experts who can help bring their projects to life, and we make the recruitment process as seamless as possible. Scope 1 — Strategy2 — Branding, Collateral Materials, &amp; Guidebook 3 — Illustration System4 — Website&nbsp; <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/2e41a8b0eb1a8c9d96022385bd67e97b9167f641d1933925fd6a47439280c393/macbook-pro-web.jpg" data-mid="173835964" border="0" src="https://freight.cargo.site/w/1000/i/2e41a8b0eb1a8c9d96022385bd67e97b9167f641d1933925fd6a47439280c393/macbook-pro-web.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/c71ae2ce13eeca4c17a5130266e24b2223500f45c2e312daf1258ccf11a240c3/Seidon-biz-cards-web.jpg" data-mid="173834077" border="0" src="https://freight.cargo.site/w/1000/i/c71ae2ce13eeca4c17a5130266e24b2223500f45c2e312daf1258ccf11a240c3/Seidon-biz-cards-web.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1cf1e8bd9138bfdd9044e0fd1cd8d04c9d03f5cee20323c516e94ebb8e5d6f0d/16_iPad-Pro-S2-019-web.jpg" data-mid="173834096" border="0" src="https://freight.cargo.site/w/1000/i/1cf1e8bd9138bfdd9044e0fd1cd8d04c9d03f5cee20323c516e94ebb8e5d6f0d/16_iPad-Pro-S2-019-web.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/ae80add72a1160c8e894a132256fafa66b9f689e6a4b8644fb032bc2368d97db/BenditoMockup-F-Iphone-04-web.jpg" data-mid="173708492" border="0" src="https://freight.cargo.site/w/1000/i/ae80add72a1160c8e894a132256fafa66b9f689e6a4b8644fb032bc2368d97db/BenditoMockup-F-Iphone-04-web.jpg" /> CreditsStrategy: Armando Diaz Design Lead: Abby GreenIllustration: Abby GreenCopywriting: Gabe TomlinWebsite: Armando DiazProject Manager: Reba Martinez https://abbygreen.art/StepOutside Fri, 31 Mar 2023 18:03:26 +0000 Abby Green Art https://abbygreen.art/StepOutside StepOutsideStepOutside helps build more resilient and productive teams by offering outdoor workshops that develop emotional intelligence and adaptability.Scope1 — Strategy2 — Branding &amp; Guidebook3 —&nbsp; Logo Design4 — Website &amp; Product <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34c66721f2f6c90e61857c684e0f2166df7127d8c8bc30800de72493f6997f3d/SO-instagram.jpg" data-mid="173853798" border="0" src="https://freight.cargo.site/w/1000/i/34c66721f2f6c90e61857c684e0f2166df7127d8c8bc30800de72493f6997f3d/SO-instagram.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/572163dba66d8156ecac5ea246be889392e5f3a5ba43ddd6034a16d48e1fcfed/SO-title-card.jpg" data-mid="173853800" border="0" src="https://freight.cargo.site/w/1000/i/572163dba66d8156ecac5ea246be889392e5f3a5ba43ddd6034a16d48e1fcfed/SO-title-card.jpg" /> <img width="1920" height="1277" width_o="1920" height_o="1277" data-src="https://freight.cargo.site/t/original/i/c4591e2821ac1ab2e00c0654fe6a9b47d52721d938d1eb9d56b982ec0873bfaa/SO-laptop.jpg" data-mid="173853799" border="0" src="https://freight.cargo.site/w/1000/i/c4591e2821ac1ab2e00c0654fe6a9b47d52721d938d1eb9d56b982ec0873bfaa/SO-laptop.jpg" /> <img width="1920" height="1277" width_o="1920" height_o="1277" data-src="https://freight.cargo.site/t/original/i/9a6dac841e6722f3df3f6b41c9c624b070dfd5a2b0af1c2b059dd8e79030211b/SO-tote.jpg" data-mid="173853802" border="0" src="https://freight.cargo.site/w/1000/i/9a6dac841e6722f3df3f6b41c9c624b070dfd5a2b0af1c2b059dd8e79030211b/SO-tote.jpg" /> CreditsStrategy: Armando DiazDesign Lead: Abby GreenIllustration: Abby GreenCopywriting: Gabe TomlinWebsite: Armando DiazProject Manager: Reba Martinez